For the launch of AIRCO's Sustainable Aviation Fuel, a jet fuel synthesised directly from captured CO₂, Culte Commun developed a full CGI product campaign that treated the fuel canister as both commercial object and proof of concept. The art direction system spans eight distinct frames: a hero contextual shot placing the canister against a commercial aircraft landing gear to establish scale and purpose, a series of precision product renders isolating the label, hazard markings, and cap details as graphic subject matter, and two abstract close-up studies that push the brushed steel canister into the territory of industrial sculpture. The label design, drawing on aerospace technical documentation and pharmaceutical packaging conventions, was integrated into the visual system as a design object in its own right, with the "MADE FROM CO₂" copy functioning as both product descriptor and the campaign's core statement.

Client
AIRCO

With
Culte Commun

Role
Creative Direction, CGI