For Alpinestars' Techair MX protection system, Culte Commun conceived and produced the brand's first-ever fully CGI campaign, a milestone that redefined the creative and technical possibilities for the client's future work. Developed in close collaboration with the Alpinestars team, the project encompassed the complete creative concept, art direction, and CGI production, establishing a new visual language for the brand: one built around precision material rendering, dynamic motion, and a cinematic approach to technical performance gear. Beyond delivering the campaign itself, the work served as a strategic foundation, a proof of concept that set the tone, benchmark, and pipeline for Alpinestars' upcoming campaigns.

Client
Alpinestars

With
Culte Commun

Role
Creative Direction, CGI