For Bauer's new brand identity, I developed a complete visual system in collaboration with Moniker SF and Culte Commun, blending CGI and AI workflows to create a unified campaign language built around a single material idea: ice. Across athlete portraits, precision product renders, and apparel CGI, every surface in the campaign is enveloped in some form of frozen matter, shaved ice, frost crystals, liquid ice, or motion-blurred melt, treating Bauer's equipment as objects born from the rink itself. The work spans six distinct visual scenes, shifting register from cinematic black-and-white athlete portraiture to forensic product close-ups and high-fashion apparel direction, while maintaining a coherent monochrome palette and studio aesthetic throughout.

Client
Bauer

With
Culte Commun
Moniker SF

Role
Art Direction, CGI