The brief was essentially a materialisation problem: take a logo form and ask what it could become when given physical properties. The answer was to treat the shape as a test bed for material and lighting states rather than produce a single definitive render. Across the set, the same form is explored in gloss black, raw cast metal, frosted glass, and transparent dielectric, each material reframing the silhouette entirely, shifting its register from monumental to organic to scientific. The tiled and mirrored compositions push further, using the logo's inherent symmetry to generate pattern and visual rhythm that sits closer to textile or wallpaper design than brand identity. The background switches, white, black, void, were equally deliberate, functioning less as stylistic choices and more as a way of controlling how much the form reads as object versus graphic. The result is a system rather than a single asset: the logo as raw material, infinitely recastable.

Client
Brand AI

With
Culte Commun

Role
Art Direction & CGI