The project required an array of deliverables for the Meta and Ray-Ban teams to incorporate seamlessly into the collections visual system across a multitude of platforms, spanning OOH, PFM, Web, Email, Social, Retail, Packaging, and In-App. Our goal was to craft a collection of iconic product renders that encapsulate the essence of the smart glasses, showcasing its design details and technical capabilities. With Builders Club, I've helped with the visuals and assets created in the project to be distributed and utilised over a two-year period.

Client
Meta & Ray-Ban

With
Builders Club
Hugo Fournier
Masha Dmitrowa
Kwan Chow
Tyler Gerard
Akshay Depala
Dimitri Kornienko
Evan Grospiron
Eric Genesis

Role
Creative Direction