project
FIA
CONCEPT ART FOR FIA WEC 2020 SEASON
Commissioned for the second year in a row by Bearideas to conceptualize key visuals for the FIA WEC 2020 Season. This year, they wanted a more fictional / gaming approach; we created together 3 visuals in a span of 5 days to illustrate our intentions and art direction.
PROJECT STILLS
The Art Direction of the first visuals were angled towards the original idea: Video Games. The brief from the agency talked a lot about “Tron” – a famous art style when it comes to neon-esque style; I offered different perspectives towards the video game genre, games such as Wipeout for the geometry & Outrun for the colors.
CREDITS
Creative Director — Christophe Marciel
Project Manager — Marion Duval
Designer — Nikolas Ardeley