This short fifteen second animation had to contain several elements; the marble from the facade of the store, the glass bricks and a sculpted basketball. We created soft animations with always something calling to mind Dubai or its shop, with some subtle light animation. Due to a complex media plan with varying resolution, we had to come up with one master size in which we’d be able to crop everything.
A little bit of R&D in Houdini to turn a triangular pile of sand in a QR Code into dust. We went throughout various iterations for the stickiness, whether we wanted to have some sand left over on screen or completely blown out.
Art Direction — Services Generaux
Lead CGI — Edouard Molinari
CGI — Nikolas Ardeley
CGI — Noam Beney
Sound Design — Norberto Ramirez