Developed for Stephen Curry's book, this series of CGI visuals approaches basketball's most iconic objects as artefacts worthy of museum-level treatment. A regulation hoop floats in clinical white isolation; a Spalding ball hangs in a grain-heavy, monochrome arena atmosphere pulled from the visual language of archival sports photography; the Maurice Podoloff MVP Trophy, engraved with Curry's 2015–2016 award, is rendered in dramatic chiaroscuro against pure black; and a signed LeBron James Cavaliers jersey, inscribed with a personal dedication, is shown in both intimate detail and full drape as a piece of tangible basketball history. Across all five frames, the art direction strips each object of its sporting context and repositions it as a cultural document, treating the equipment, trophies, and memorabilia of the game with the same visual gravity applied to fine art or historical collection pieces.

Client
Steph Curry

With
Culte Commun
No-ideas NYC

Role
Creative Direction, CGI