TAG Heuer® revives the original Formula 1 in collaboration with Kith, an influential fashion and lifestyle brand. For this project, I captured the 80s aesthetic, drawing on the era’s language and technical illustrations to honor the original spirit. The bold, vibrant visuals reimagine the classic design with a modern twist, evoking nostalgia while bringing the past into the present.

Client
Tag Heuer & Kith

With
Alter Bureau
Nabil Ettahir

Sound
Emilien 'MiM' Bernaux

Role
Art Direction & 3D Design